Identity: Associative Symbologies

Each one of us has a set of symbol spaces that we CALL when projecting --> i.e., advertising symbols on/from out bodies.

[a dashed bubble containing a cloud with an arrow, labeled "1", pointed to by a circle, labeled A] this points, labeled by "2" and labeled with "projects", to [a dashed bubble containing the words "cognizable universe"]

The disjunctive between our projection and those around us not "getting it" leads to anomie-deviance-formation, possibly.

Associative symbologies. Form when constructing identity trying to form new, distict attributes. What is the desire, motivation that causes this to happen?